ABC Limited - Entry Into Personal Care Products

This project focuses on ABC Ltd., an established Indian FMCG company, as it contemplates diversifying into the Personal Care Market. With core values emphasizing stakeholder commitment, customer-centricity, and a commitment to innovation and sustainability, the company aims to become a global leader in affordable and reliable consumer goods. As the hypothetical brand manager, the task involves evaluating potential subcategories within Personal Care Products (PCP) for entry. The presentation explores the merits and challenges of five options - Deodorant, Soap and Bodywash, Shampoo, Cosmetic products, and Oral Care products - providing strategic insights to guide ABC Ltd.'s expansion into the Personal Care Market.