ParkPal - User Retention for Modern Parking Solutions

Introducing ParkPal, a mobile app designed to assist urban drivers in locating and reserving nearby parking spots in real-time. Despite achieving good installs through Google Ads, only 22% of users complete their first booking, with many dropping off after checking spot availability. ParkPal aims to address this conversion issue by improving the first-time user experience, providing a seamless solution for urban parking needs.